INTERNET REPUTATION AS THE KEY TO ACCOMMODATION SALES

Guest reviews are one of the most important marketing tools in modern accommodation sales that rely on the internet and online accommodation advertisers.

Online reviews have become an indispensable source of information in today’s world. For example, if a potential guest is in doubt about where to stay during a vacation or business trip, reviews will help him resolve his doubts. Reviews are important for any private landlord who wants to build his reputation and improve his offer, because it is a new type of marketing, which this time is managed by consumers. Below are the top six reasons why online reviews are good for renters.

It will increase your sales

People trust reviews! In fact, 85% of consumers trust online reviews almost as much as a personal recommendation, so if they’ve read good reviews, you’re sure to get one more guest!

They encourage communication with customers

Good communication is a prerequisite for a good and long relationship, so communicate with your guests! We all like to be noticed, we like when our comments are appreciated and when we get feedback on them.

They give you feedback to improve the service

Every comment is valuable because it gives you feedback about your business. So if one of your guests left a bad review, it doesn’t necessarily have to be a bad thing!

They provide you with free and effective advertising

Online reviews have created a new type of marketing – much cheaper and more convenient. Consumers create ‘advertisements’ for you by leaving comments that easily reach other consumers.

Increase your chances of appearing first on Google

For this, SEO optimization is important, which actually means adapting your brand to appear on search engines such as Google. The amount of reviews, the regularity of arrivals, diversity, length – these are all factors that allow you to appear at the top. If you manage them properly and improve these mentioned factors, Google will definitely recognize it. The worst that can happen to you is that people can’t find you online.

You will attract a younger population

The Internet world is everyday life for young people all over the world. Their time is marked by the Internet, so they spend most of their time on it. How do they search for the service or product they want to buy? exclusively via the Internet; whether it is about buying or looking for accommodation.

Hedonistria pays special attention to reviews, and we do absolutely everything in our power to ensure that the guest is satisfied with their stay in our accommodation units and, based on their experience, writes a positive review for the accommodation unit where they stayed.

Text source: Apartment Plus – Center for small renters.